words can make your property stand out, speed up a sale and even boost the
If you need to sell quickly, don’t put "must
sell” in your Ad- it is actually a turn-off.
According to research conducted by the Real
Estate Institute of Victoria, the word that carries the most weight with buyers
is – space, closely followed by area, large and open.
At the higher end of the market, it was discovered
that words like European Oak, coffee machine and premier schools, guest suite,
floodlit, glass fenced and cabana were the most effective.
At the more affordable end of the market, the
emphasis should be on words like potential return on investment, per week,
portfolio, tenant, vacant, possession and First Home Buyer.
Words that can kill a sale, include motivated
seller, cute, charming, TLC & basement.
The study concluded that the best words to sell any
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Thursday, 14 May 2020